CXA News and Information
Busting the Myths of AI in CX by Tanya Thomas
December 1, 2025
Busting the Myths of AI in CX A Guide for AI Leadership in Customer Experience For leaders of independent and Founder-led SME’s, the pressure to adopt AI is real, but so is the worry about…
NEWS
HGS strengthens AI-driven customer experience delivery through partnership with NiCE
November 25, 2025
HGS UK (Hinduja Global Solutions) has announced a strategic partnership with NiCE, a global leader in AI-powered customer experience (CX) solutions, as part of its continued investment in delivering smarter, data-driven and human-centric CX for clients across the UK and Europe. By integrating NiCE’s CXone Mpower platform and their advanced agentic AI capabilities within HGS’s broader technology ecosystem, the partnership […]
NEWS
Northumbrian Water Selects Medallia to Elevate Customer Experience for 4 Million Water Customers
November 10, 2025
This collaboration is set to turn the tide on customer experience in the water industry. Medallia Inc., the global leader in customer and employee experience management, has partnered with Northumbrian Water Group, one of the United Kingdom’s top-performing water providers, to revolutionise customer engagement and satisfaction across its extensive service network. Northumbrian Water provides water and […]
NEWS
Boomerang BPO: Celebrating Two Decades of People-First Outsourcing Excellence
November 5, 2025
As Boomerang BPO celebrates 20 years since its founding in Cape Town in 2005, it stands as a testament to resilience, vision, and the power of putting people first in the business process outsourcing (BPO) industry. With no external investors and just personal savings to start, Boomerang’s journey from a small, three-person operation to a […]
CXA Events
CXA Event
CX Alliance Workshop Preparing for 2027 Challenges
October 14, 2026
Date: October 15th 2026 Location: Hallam Conference Center Audience: An exclusive group of 40 senior CX professionals Join a select…
CXA Event
BPO Peer Group – 25th June 2026
June 25, 2026
The CXA BPO Peer Group is by invitation only. It is a quarterly event of a collection of BPO organisations that focus on the business practice of outsourcing and raising…
CXA Event
Workshop: Building Best In Class Customer Experience
March 4, 2026
This workshop is for CX professionals looking to expand their knowledge of CX strategies to prove ROI internally across your organisation. It also provides a unique opportunity to discuss challenges…
CXA Event
BPO Peer Group – 26th February 2026
February 26, 2026
The CXA BPO Peer Group is by invitation only. It is a quarterly event of a collection of BPO organisations that focus on the business practice of outsourcing and raising…
CXA Partner Event
CXA Annual Conference 2026
June 11, 2026
Venue Hallam Conference Centre, 44 Hallam St, London W1W 6JJ Delivering Great CX: Reality, Innovation & the Road Ahead Customer expectations are evolving. Are you? Join us at the CXA…
Meet the team
As Partnership Director, Isobel is the driving force behind building and nurturing strategic relationships for the CX Alliance. She excels at identifying synergistic opportunities, fostering collaboration, and connecting partners with the resources and networks they need to thrive, ultimately expanding the reach and impact of the CX Alliance.
Partner Director – [email protected]
As Editorial and Communications Director, Tina masterfully shapes the voice and narrative of the CX Alliance, crafting compelling content and communications that highlight industry insights, amplify member voices, and connect the CX community through news, interviews and content.
Editorial and Communications Director – [email protected]
As Marketing Director at CXA , Catrin Crosby is the marketing expert at CXA that facilitates connections between all members of the alliance to help all sectors create positive strides in CX.
Marketing Director – [email protected]
Karen is fueled by a passion for recognising and celebrating the exceptional individuals in customer experience who are making a real difference with their innovative and customer-centric approaches.
Managing Director – [email protected]
About Us
At Customer Xperience Alliance (CXA), we’re a vibrant community of voices shaping the future of customer experience. Our goal is to connect a dynamic network of CX professionals across various industries, including our BPO and Technology Partners. With a free membership for brands, we offer the perfect space to share ideas, innovate, and advance the world of CX together with our partners.
Our mission is to elevate CX by building a stronger community and empowering brands. We do this by connecting CX communities, fostering collaboration, and encouraging knowledge sharing – all to support growth and success across the industry.
