Rachel Percival Appointed Chief Customer Officer at Hiyacar

Rachel Percival has joined Hiyacar as Chief Customer Officer, strengthening the leadership team as the business enters a significant growth phase.

A highly respected CX leader, Rachel has a wealth of experience in delivering multichannel and omnichannel customer strategies.  She is also an Advisory Board member of the CX Alliance.

UK-owned and based, Hiyacar is the UK’s leading vehicle-sharing provider, helping organisations cut costs and emissions through smart pool car technology. Early adopters report cost savings of up to 50% and emissions reductions of up to 70%, while creating new revenue by sharing vehicles with the public.

Don Iro, Chairman and Owner of Hiyacar, said: “Rachel’s appointment is a key step in delivering a seamless, joined-up customer experience as we scale. Her expertise will be instrumental as we accelerate growth and support our mission to drive sustainable mobility.”

Rachel Percival added: “Hiyacar is solving real challenges for organisations while making a meaningful impact on sustainability. I’m excited to join the team at such a pivotal stage and to help build a truly connected, customer-first experience as the business grows.”