Co-Founder & Chief Strategy Officer, Anthrolytics Ltd
Peter Dorrington is Co-Founder and Chief Strategy Officer at Anthrolytics. He is the inventor of Predictive Behavioural Analytics – combining data science with behavioural science and a leading expert in Customer Experience Management. Peter has spent the over 30 years advising boards on the strategic use of data and analytics related to experience management. Peter has developed unique techniques for predicting the emotional state of every customer, every day and the role that those emotions play in decision making and behaviour. Peter is also an award-winning writer and keynote speaker.
