How CXA can Support an Account-Based Marketing (ABM) approach to CX
As an industry body our priority is championing great CX. It has thankfully become a critical factor for many industries as they see how delivering great CX directly impacts on their business success.
At a recent event with our CX and CRM partners what became evident is how much work many of you are doing to create a personalised approach to CX.
You only have to look at how account-based marketing (ABM) has been central to the marketing strategies of B2B companies. By focusing on targeting a select group of high-value accounts rather than a broad market. ABM campaigns are personalised to allow marketers to tailor their campaigns and content to the unique needs and characteristics of each target.
CXA’s dynamic database, combined with our deep understanding of customer experience and industry best practices, makes us the ideal partner to support your ABM strategy. We provide the key data and insights that unlock ABM success.
Why CXA?
At CXA we are uniquely positioned to access data and contacts from our partner, The Retail Bulletin – a vibrant community that connects retailers, travel and hospitality companies, sector specialists and influencers enabling us to;
Generate High-Quality Leads: Identify and engage with potential customers who are most likely to convert into long-term, profitable relationships.
Strengthen Customer Relationships: Build deeper connections with your target accounts through personalised interactions and relevant content.
Drive Revenue Growth: Increase sales and market share by effectively targeting and engaging your most valuable accounts.
Since 2002 The Retail Bulletin has been delivering daily news to thousands of registered readers. CXA now has access to breaking news stories, company results, insightful analysis, latest trends and data insights that will help you to stay ahead of the game.
Using this data and contacts as a partner of CXA we can target prospects and influencers for round tables and events, arrange keynote speaker slots at our symposiums, panel debates and networking.
We will also be launching CX Weekly, a news site with the very latest news from our member brands and partners. We will be hosting podcasts, interviews and opinion pieces.
Understanding your needs we can create personalised partnership packages that will target your audience, themes for round tables that will resonate and put together a programme of events, podcasts and activity such as women shaping CX events to put your company at the front of CX and support your sales effort for 2025.
If you would like to discuss becoming a partner of CXA and the many benefits you can enjoy please contact [email protected]
