Commentary

As an industry body our priority is championing great CX. It has thankfully become a critical factor for many industries as they see how delivering great CX directly impacts on their business success. At a recent event with our CX...

Customer experience (CX) isn’t just a buzzword—it’s the gamechanger for competitive advantage. In 2025, it seems CX will look drastically different, driven by technology, changing customer expectations, and new business models. According to Forrester “CX Fortune will favour the bold...

This is a very unusual time for anyone involved in managing or designing the customer experience (CX) for their company. In one way if feels like the last two years of experimentation with artificial intelligence (AI) will coalesce into a...