CXA announces its latest partner with CX market leader, Medallia
March 11, 2025
The Customer Xperience Alliance (CXA) is delighted to give a very warm welcome to its latest partner, Medallia, a market leader in CX. Nick Martin, SVP, International (EMEA & APAC) Medallia commented; "As a pioneer and market leader in customer,...
Why B2B Sales Still Needs a Human Face
February 26, 2025
We are all instinctively aware of how Business-to-consumer (B2C) sales works. Brands build a profile and connection to consumers with advertising and we usually buy the products from a retailer. Soft drinks are a good example - you might prefer...
Forward Emphasis Announces Significant Growth in its insurance services
January 15, 2025
Forward Emphasis Announces Significant Growth in its insurance services and further Investment in its RegTech Solutions as it unveils Bold New Brand and Vision Ireland and UK based Forward Emphasis, celebrating 25 years in business, today announces its new brand...
How CXA can Support an Account-Based Marketing (ABM) approach to CX
January 8, 2025
As an industry body our priority is championing great CX. It has thankfully become a critical factor for many industries as they see how delivering great CX directly impacts on their business success. At a recent event with our CX...
UK Customer Experience Trends for 2025 by Martin Newman
January 8, 2025
As the landscape of customer experience (CX) evolves, 2025 will see UK businesses in retail, hospitality, and travel sectors redefining engagement through technology and human-centric design. The integration of artificial intelligence (AI), sustainability, and seamless omnichannel experiences will dominate trends,...
CXA Round up of Predictions 2025: Where Fortune Favours the Brave
January 8, 2025
Customer experience (CX) isn’t just a buzzword—it’s the gamechanger for competitive advantage. In 2025, it seems CX will look drastically different, driven by technology, changing customer expectations, and new business models. According to Forrester “CX Fortune will favour the bold...