Founder, Director & Lead Phsychologist, Firgun

Danny believes that happy bees make tasty honey.
We often focus on the honey: the profits, EBITDA, the KPIs – the outputs.
But if we have the right environment, culture, direction, leadership, support and strategy, then high-performance becomes a side effect.
As organisational psychologist, accredited coach, and speaker, with 25+ years of experience of organisations across retail, telecoms and fintech sectors, Danny helps businesses, leaders and C-suites identify the specific behaviours and nurtures the cultures required to support their strategy.
As specialties, Danny focuses on two key psychological areas:
- Social dynamics – how we relate to each other, create purposeful cultures, engaging relationships, and great teams; and
- Personality – what makes you you, when are you at your best, and what derails you; with a particular interest in narcissism, psychopathy and Machiavellianism
He is a Fellow of the Association for Business Psychology, a certified psychometrician, and a published academic researcher, who has shared his studies at the Institute of Leadership and Henley Business School.
His clients include WorldPay, M&G Investment Bank, and LEGO.